Akshita Verma
is a dynamic and visionary luxury brand manager and designer with a specialization in bespoke leather accessories. She holds a Master of Arts in Luxury Brand Management from the Savannah College of Art and Design (SCAD) in Atlanta and a Bachelor of Design in Fashion and Lifestyle Accessory Design from the National Institute of Fashion Technology (NIFT) in Delhi. With a passion for blending creativity with strategic business acumen, Akshita has developed a unique skill set that spans design, brand management, and customer experience. Her work is characterized by a deep commitment to sustainability, innovation, and excellence, making her a sought-after professional in the luxury fashion industry.
Philosophy and Approach to Luxury Brand Management and Design
Akshita believes in the transformative power of luxury fashion, not just as a statement of style but as an experience that elevates everyday life. Her approach to luxury brand management and design is rooted in three core principles:
Innovation and Creativity
Akshita constantly seeks new ways to blend traditional craftsmanship with modern design techniques. She values originality and strives to create unique, timeless pieces that stand out in the luxury market.
Sustainability and Ethics
Committed to ethical practices, Akshita prioritizes sustainability in her work. From sourcing eco-friendly materials to advocating for fair labor practices, she aims to make a positive impact on the environment and society.
Customer-Centric Design
Understanding the desires and expectations of luxury consumers is central to Akshita’s philosophy. She focuses on creating personalized, high-quality experiences that resonate with clients and foster lasting relationships.
Valentino project
Inspired by Valentino’s Pink PP fashion collection, Valentino Garavani is set to launch a groundbreaking Pink PP makeup line, featuring pink-themed products and packaging. This expansion into the beauty sector will be supported by two key initiatives: an exclusive pop-up store to showcase the collection and provide an immersive brand experience, and a dedicated mobile app for purchasing the makeup while offering inspiration for pink-centric looks. This multi-faceted project aims to capitalize on the success of the Pink PP fashion line, establish Valentino's presence in the luxury beauty market, and create a cohesive brand experience across both physical and digital platforms.
Guerlain Project
Guerlain, renowned for its luxury cosmetics and fragrances, is set to expand its brand into the jewelry market. This strategic brand extension leverages Guerlain's rich heritage of excellence, craftsmanship, and innovation, as well as its strong position within the LVMH group. The new jewelry line will feature a unique and exceptional collection inspired by the Queen Bee, a symbol deeply rooted in Guerlain's history. This expansion aims to capitalize on the brand's existing reputation in the luxury sector, attracting both new and existing customers. By diversifying into jewelry, Guerlain seeks to increase brand awareness, tap into new market segments, and reinforce its status as a comprehensive luxury lifestyle brand. This move aligns with Guerlain's tradition of innovation while honoring its storied past, offering customers a new way to experience the brand's commitment to beauty and craftsmanship.
Tory Burch Project
Tory Burch, an established premium fashion brand founded in 2004, is exploring a strategic repositioning to enter the luxury segment. This project aims to elevate the brand's positioning from accessible luxury to high-end luxury, capitalizing on the growing demand for exclusive and personalized experiences in the luxury market. The plan involves enhancing product quality through the use of premium materials and craftsmanship, implementing luxury pricing strategies, refining distribution channels, and creating elevated retail experiences. Key initiatives include launching "The Tory Burch Atelier" collection, hosting exclusive events like an art-fashion fusion at Art Basel Miami, and potentially collaborating with established luxury brands such as Valentino. The strategy also focuses on emphasizing brand heritage, exclusivity, and personalization to appeal to luxury consumers. This repositioning effort aims to solidify Tory Burch's status in the luxury market while maintaining its core values of empowering women and supporting female entrepreneurs through the Tory Burch Foundation.
