Valentino project
Inspired by Valentino’s Pink PP fashion collection, Valentino Garavani is set to launch a groundbreaking Pink PP makeup line, featuring pink-themed products and packaging. This expansion into the beauty sector will be supported by two key initiatives: an exclusive pop-up store to showcase the collection and provide an immersive brand experience, and a dedicated mobile app for purchasing the makeup while offering inspiration for pink-centric looks. This multi-faceted project aims to capitalize on the success of the Pink PP fashion line, establish Valentino's presence in the luxury beauty market, and create a cohesive brand experience across both physical and digital platforms.
Guerlain Project
Guerlain, renowned for its luxury cosmetics and fragrances, is set to expand its brand into the jewelry market. This strategic brand extension leverages Guerlain's rich heritage of excellence, craftsmanship, and innovation, as well as its strong position within the LVMH group. The new jewelry line will feature a unique and exceptional collection inspired by the Queen Bee, a symbol deeply rooted in Guerlain's history. This expansion aims to capitalize on the brand's existing reputation in the luxury sector, attracting both new and existing customers. By diversifying into jewelry, Guerlain seeks to increase brand awareness, tap into new market segments, and reinforce its status as a comprehensive luxury lifestyle brand. This move aligns with Guerlain's tradition of innovation while honoring its storied past, offering customers a new way to experience the brand's commitment to beauty and craftsmanship.
Tory Burch Project
Tory Burch, an established premium fashion brand founded in 2004, is exploring a strategic repositioning to enter the luxury segment. This project aims to elevate the brand's positioning from accessible luxury to high-end luxury, capitalizing on the growing demand for exclusive and personalized experiences in the luxury market. The plan involves enhancing product quality through the use of premium materials and craftsmanship, implementing luxury pricing strategies, refining distribution channels, and creating elevated retail experiences. Key initiatives include launching "The Tory Burch Atelier" collection, hosting exclusive events like an art-fashion fusion at Art Basel Miami, and potentially collaborating with established luxury brands such as Valentino. The strategy also focuses on emphasizing brand heritage, exclusivity, and personalization to appeal to luxury consumers. This repositioning effort aims to solidify Tory Burch's status in the luxury market while maintaining its core values of empowering women and supporting female entrepreneurs through the Tory Burch Foundation.
Sephora Project
This project analyzes Sephora, a leading global beauty retailer owned by luxury conglomerate LVMH. It examines Sephora's business model, financial performance, marketing strategies, and competitive landscape. The analysis covers Sephora's history, product offerings, leadership structure, and key financial metrics from LVMH's statements. A PESTLE analysis explores external factors impacting Sephora's business. The marketing analysis focuses on Sephora's private label collection and loyalty program, breaking down customer segments. A SWOT analysis compares Sephora to competitors Ulta Beauty and Bloomingdale's. Based on these insights, the project recommends three key strategies for Sephora's growth: 1) Enhancing differentiated in-store experiences, 2) Leveraging social commerce capabilities, and 3) Investing in personalization and loyalty initiatives. These recommendations aim to build on Sephora's strengths in experiential retail and digital engagement while addressing opportunities in emerging commerce channels and data-driven marketing.
Chanel Project
Chanel Beauty introduces "Bold Beauty by Chanel," a daring ad campaign centered around their iconic red lipstick. This concept celebrates strength, fearlessness, and courage, targeting both women and men who defy societal norms. The campaign challenges social stigmas, particularly those surrounding male makeup use and self-image. By showcasing the power of Chanel's bold red lipstick, the ad aims to inspire confidence and inner beauty in all wearers, regardless of gender. The campaign's message is clear: wearing Chanel's red lipstick is an act of self-expression and empowerment. Using hashtags #boldbeauty and #powerofred, this project seeks to redefine beauty standards and promote inclusivity in the luxury cosmetics market, aligning Chanel with progressive values while highlighting their classic product.
Alpyn Beauty Project
This project analyzes Alpyn Beauty, a skincare brand founded by Kendra Kolb Butler in 2017. The brand specializes in using wildcrafted actives from Wyoming's flora combined with clinical ingredients. The analysis covers the company's background, product overview (focusing on their Juneberry and Collagen Hydrating Foundation), supply chain, and production processes. It includes a PEST analysis of the beauty industry, examines Alpyn Beauty's commitment to sustainability, and outlines their production planning, inventory management, and quality control measures. The project also discusses the brand's packaging strategy, logistics, and reverse logistics approach. Key performance indicators are identified, including an annual sales target and a profit margin. The analysis highlights Alpyn Beauty's unique positioning in the market, leveraging locally sourced ingredients and sustainable practices to create high-performance skincare products.
Casablanca Project
Casablanca Paris, a luxury fashion label founded in 2018 by Charaf Tajer, is planning to open its first flagship store in Paris as part of a one-year business plan. The brand, known for its unique blend of Moroccan and Parisian aesthetics, vibrant colors, and bold prints, aims to establish a physical presence in the heart of the fashion capital. The proposed location is at the corner of Avenue Montaigne and Champs-Elysees, a prestigious area known for luxury retail. This strategic move is designed to build brand credibility, enhance customer engagement, and showcase the full product range, which includes menswear, womenswear, footwear, and accessories. The flagship store will serve as a physical touchpoint for the brand, complementing its existing online presence and retail partnerships. This expansion aligns with Casablanca's goal to become the "Hermès of Gen Z" and further solidify its position in the luxury fashion market.
Graduation Project
As part of her 16-week graduation project at Tweejoy, a brand specializing in leather accessories, she had the opportunity to innovate and explore her creativity without restrictions. She designed and developed a unique collection that deviated from the brand's usual offerings, showcasing her ability to think outside the box. Her dedication, motivation, and hard work culminated in the successful creation of distinctive leather accessories, reflecting her growth and expertise as a designer.